Medical Tribune September 2009 P7
David Brill
Asia’s leading online drug database has been lauded for its innovative approach to digital technology at the recent Asian Multimedia Publishing Awards (AMPA).
MIMS.com – used by over 250,000 doctors and pharmacists in Asia – was named a runner-up in the ‘Use of Digital Technology’ category at the AMPA ceremony in Manila.
The award marks the 40th year of the directory, which is now used in 15 countries across the Asia-Pacific region and receives over 300,000 unique visitors each month. It was chosen out of 74 entries from 9 different countries.
Mr. Ben Yeo, Chief Executive Officer at CMPMedica Asia, publishers of MIMS and Medical Tribune, said: “This award commemorates the achievement that MIMS has attained in Asia at its 40th anniversary, further underscoring CMPMedica’s leading position in delivering drug information and scientific publishing in Asia. Our teams are keeping up their momentum in achieving the highest standards in the industry.”
The award makes CMPMedica the most highly decorated healthcare publisher at the Asian Publishing Convention, having previously picked up an award in 2007.
MIMS.com is used by doctors, pharmacists and healthcare professionals to access comprehensive drug information such as dosage, indications, safety and interactions. It is accessible online, and integrated within some hospital formularies.
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